Case Study: InfoShare Academy gains 1,200 new contacts in one month with GetResponse

Gained 1200 new contacts in a month with an ebook campaign

InfoShare Academy, a provider of intensive programming courses for beginners, needed to build a Facebook contact list, deliver personalized communications based on user behavior, and boost course sales. Their challenge was reaching people just starting to consider coding and educating them in a way that reflected the quality of their courses.

They ran lead-generation campaigns using an ebook—"The 125 coding terms for beginners"—promoted via Facebook lead ads, website popups, and nurtured through a newsletter. The campaign delivered 1,200 new contacts in one month at an acquisition cost of 1.31 PLN per contact, fueling ongoing personalized outreach and course enrollments.

InfoShare Academy

Jakub Kłos

Digital Marketing Team Leader