Case Study: GBG Hoops achieves scalable email growth and revenue with GetResponse

From social media to a scalable success GBG Hoops journey with GetResponse

GBG Hoops, a basketball training platform founded by Coach Mike G and Hadaya Turner, had built a strong social following of more than 100,000 on Instagram but struggled to turn those followers into subscribers and paying customers. The team needed a better way to build relationships, segment audiences, automate communication, and track campaign performance, and turned to GetResponse for support.

With GetResponse, GBG Hoops launched lead capture forms and landing pages, automated welcome email sequences, weekly newsletters, and analytics to refine campaigns. The results were strong: their email list grew to nearly 7,000 subscribers, open rates reached 30% to 90%, click-through rates averaged 30% and peaked at 57%, and the new system helped drive growth in app subscriptions and revenue.

GBG Hoops

Hadaya Turner

Co-Chief Executive Officer