Case Study: KRISPOL achieves better customer targeting and education with GetResponse

Communication with end customers via automated educational campaigns

KRISPOL, a leading European producer of gates and wood joinery, wanted to better educate prospective customers and communicate the value of premium products. Working with GetResponse, the company used landing pages, a free ebook, and automated email campaigns to reach people at different stages of the buying journey.

GetResponse helped KRISPOL segment audiences with tags, send targeted content based on product interest, and improve communication with potential buyers. The onboarding support also helped KRISPOL set up tagging and use the platform more effectively, strengthening customer engagement and encouraging future purchases, though no specific numerical results were provided.

KRISPOL

Paweł Orwat

Online Marketing Specialist