Case Study: Monday Comms achieves scalable sales automation and higher revenue with GetResponse

Automation cycles to increase the sales effectiveness of partners

Monday Comms, part of Monday Group, is a Polish communications and marketing agency that needed a better way to educate Dell Technologies partners, segment large contact databases, and turn webinar engagement into stronger B2B sales. It chose GetResponse as the platform to support its automation, webinars, and lead-nurturing efforts for the Digital Revenue Experts program.

With GetResponse, Monday Comms built automated communication cycles that tag contacts based on webinar activity, personalize offers, and support cross-sell and upsell campaigns. The results included faster sales acceleration, lower outsourcing costs for landing pages and HTML emails, and measurable business impact: even the pilot project generated sales opportunities worth a few million zlotys, and the investment reportedly paid for itself after training just two partners.

Monday Comms

Adrian Domański

Head of Sales-Driven Marketing