Case Study: Applecrumby & Fish achieves 124% open rate increase with GetResponse

Applecrumby & Fish improves open rates by 124% with GetResponse

Applecrumby & Fish is a fast-growing Malaysian ecommerce store specializing in safe, natural baby products. They needed to improve email deliverability and engagement while working with limited marketing resources and unpredictable billing in foreign currency, plus the usual challenges of growing and segmenting a subscriber base.

By moving to GetResponse Enterprise with a dedicated IP, Perfect Timing and marketing automation, they streamlined workflows and improved targeting. After a warm-up process they saw a 124% lift in open rates versus a shared IP, up to a 33% click rate on top newsletters, bounce rates under 2%, roughly 10% monthly list growth, and simpler, fixed pricing in Malaysian Ringgit.

Applecrumby & Fish

Andrew Lee

Online Marketing Manager