Case Study: Submission Technology achieves 7.31% unique click-through rate with GetResponse through systematic A/B testing

7.31% unique click-through rate with systematic A/B testing

Submission Technology, an area lead-generation agency, partnered with GetResponse to lift engagement while preserving near-perfect deliverability and enabling data-driven decisions across diverse contact groups. Their goals were to increase opens and clicks without increasing bounces or complaints, and to learn what content resonates with different audiences.

They implemented advanced segmentation (gender, recency, engagement), systematic A/B testing and GIF experiments, and an in-house analytics feed via the GetResponse API, plus dedicated MAX onboarding support. The approach produced strong outcomes: a 31.14% unique open rate, a 7.31% unique click-through rate, and 99.2% deliverability, with campaign results outperforming email marketing benchmarks (up to ~50% higher opens and up to ~149% higher CTRs versus averages).

Submission Technology

Gemma Seager

Team Leader, Email & Push Notifications