Case Study: Beauty Sleep achieves 25% sales rate with GetResponse's 6‑email abandoned cart series

25% sales rate with a 6-email abandoned cart series

Beauty Sleep, a beauty-brand making anti‑age sleep‑care products, wanted to boost revenue by recovering users who abandoned checkout or didn’t complete payment. The challenge was to re‑engage those hot leads quickly and turn interest into purchases using email marketing and automation.

They launched a six‑email abandoned‑cart series (10 min, 1 day, 2 days, then three emails spaced over the next days with reminders, content and discounts), combined with dynamic segmentation and engagement analysis. The fast, targeted flow — plus timely discounts — drove strong results: a 43% conversion rate and a 25% sales rate.

Beauty Sleep

Julia Ulyanowa

Marketing Manager