Case Study: OTUS achieves higher open rates and email volume with GetResponse

200% increase in sales from emails in 1 year

OTUS, an educational platform offering more than 80 authorized IT courses, needed a better way to send relevant communications to professionals across different interest areas. Using GetResponse, OTUS sought to improve email targeting and engagement through automation, segmentation, and easier campaign creation.

GetResponse implemented 29 automation workflows, expanded tagging and segmentation with custom fields, and used the drag-and-drop email creator to build templates without developer support. As a result, OTUS increased open rates from 17.6% to 30% in six months and grew the number of emails sent by 136% in eight months while maintaining conversion.

OTUS