Case Study: OnlyInfluencers achieves 128% open rate with GetResponse

128% Open Ratio with GetResponse

Onlyinfluencers (OI) is a high‑profile private network for digital marketers, founded in 2010 by Bill McCloskey, that publishes the weekly 411 Newsletter summarizing top community discussions. Facing the limits of an in‑house system, OI needed guaranteed high deliverability, easy list management and detailed campaign statistics to ensure its content reached and engaged a senior marketing audience.

Partnering with GetResponse brought 99% deliverability, improved list hygiene and robust analytics, enabling OI to send highly engaging content. The result was a 128% open ratio (many recipients opened messages multiple times) and a 16.1% click‑through rate — outperforming the ~25% industry open average by more than 400%.

OnlyInfluencers

Bill McCloskey

Founder