Case Study: ECS Publishing Group achieves 10% email list growth and stronger sales with GetResponse

10% list growth and sales spike in tough niche

ECS Publishing Group, the parent company of music publishers including E. C. Schirmer, Galaxy, and MorningStar, faced the challenge of building brand awareness and growing an email list in the competitive sheet music industry, where composers often overshadow the publisher. The company also needed a GetResponse solution that could integrate with its Magento website, support push notifications without a mobile app, and segment marketing based on customer purchase history and preferences.

Using GetResponse, ECS Publishing Group implemented targeted email campaigns, segmentation, and list-growth tools that fit its budget and workflow. The results included a boost in sales, more than 2,000 new subscribers for 10% email list growth, and strong engagement metrics such as 50% newsletter open rates and a 3% click rate, with one newsletter reaching 60.12% open rate and 7.96% click rate to 9,000 recipients.

ECS Publishing Group

Jessica Burcher

Director of Marketing and Production