Case Study: Papa John's boosts pizza orders during off-peak times with GetintheLoop

Papa John's - Customer Case Study

The customer, Papa John's, a major pizza chain, faced the challenge of driving sales during off-peak hours. They partnered with the vendor GetintheLoop, using its digital marketing platform to create and distribute targeted offers.

GetintheLoop implemented a solution where they tested and optimized promotional offers, discovering that a percentage-based discount drove more engagement than a fixed-price deal. They used app notifications, emails, and timed digital advertising to promote these offers before key meal times. This strategy generated over 1,315 direct conversions and more than 33,000 customer engagements for Papa John's, successfully increasing off-peak orders.

Papa John's

John Stokes

General Manager