Case Study: Indigo boosts attendance at in-store children’s events with GetintheLoop

Indigo - Customer Case Study

The customer, Indigo, Canada's largest book and gift retailer, faced the challenge of increasing attendance at their in-store children's events. They partnered with the vendor GetintheLoop to connect with local families and drive customer traffic to their locations.

GetintheLoop implemented a hyper-local advertising solution using their platform. They sent dedicated emails and push notifications to promote the events, which featured popular children's book characters. This strategy resulted in attendance that far exceeded expectations, with events surpassing 100 guests and driving hundreds of in-store visits for Indigo.

Indigo

Samantha Taylor

Senior Vice President Marketing