Case Study: IGA increases store visits and reaches younger shoppers with GetintheLoop

IGA drives 778K+ total reach with GetintheLoop

The customer, IGA, a global grocer operating since 1926, faced the challenge of being perceived as a traditional store by younger consumers and sought to increase awareness and drive this demographic into its physical locations. To address this, IGA partnered with the vendor GetintheLoop for Business and its digital marketing platform.

GetintheLoop implemented a solution where IGA created targeted offers, such as a percentage off a grocery bill and discounted meal deals, which were marketed through the app's social content, notifications, and emails. This strategy successfully drove new, younger shoppers in-store, where they made additional purchases. The results were significant, with the offers achieving a total reach of over 778,000, more than 36,800 engagements, and over 4,400 actions, all while protecting IGA's bottom line.

IGA