Case Study: Boston Pizza drives local traffic and sales with GetintheLoop

Boston Pizza - Customer Case Study

Boston Pizza, a major Canadian restaurant chain, sought to more effectively reach mobile, 'on the go' consumers in downtown Edmonton to cut through the noise of traditional advertising. Their challenge was to connect with potential customers at the moment of highest purchase intent, a point where traditional media was failing. They partnered with the vendor GetintheLoop to address this.

GetintheLoop implemented a hyper-local digital marketing strategy for Boston Pizza, creating and promoting time-sensitive offers like a $10 lunch menu through its app, media partnerships, and social campaigns. This solution delivered targeted messaging and smartphone notifications directly to consumers. The campaign generated over 260,000 views, 23,467 engagements, and 1,659 actions, successfully driving new customer traffic and sales while also providing valuable consumer insights.

Boston Pizza

Cam Stewart

Owner