Case Study: Traxon Technologies strengthens its global brand and web presence with Getfused

Traxon boosts web traffic 30.9% with Getfused

Getfused partnered with Traxon Technologies and its brand e:cue, a global provider of architectural lighting and control systems. The customer needed to modernize its identity and unify its brand architecture to ensure consistency across all global touchpoints in a highly competitive industry.

Getfused implemented a comprehensive solution that included refreshing the Traxon logo, developing a clear brand hierarchy, and redesigning the website with multi-region and multi-language deployments. This resulted in a 30.9% increase in web traffic, a 21.4% increase in organic search traffic, and a 57.5% increase in new users, significantly strengthening the brand's global presence.

Traxon Technologies (Traxon)