Case Study: The Farmer’s Cow Ice Cream builds a full marketing engine with Getfused

The Farmer’s Cow Ice Cream drives in-store engagement with 52 tasting events using Getfused

The Farmer’s Cow Ice Cream, a New England ice cream brand, had successfully entered regional markets but lacked a marketing engine to scale its story and convert shoppers into loyal followers. They partnered with Getfused to build their first foundational marketing strategy and online presence to connect in-store discovery with lasting engagement.

Getfused developed a comprehensive marketing strategy, built a standalone website, and executed a summer of tasting events. This was supported by ongoing efforts across social media, email, advertising, and analytics. The solution provided by Getfused connected all marketing channels to sales data, turning site visitors into subscribers and ensuring the brand's presence extended from the grocery aisle to long-term customer relationships.

The Farmer’s Cow Ice Cream