Case Study: New England Patriots build a league-leading digital fan experience with Getfused

New England Patriots build a 20-year digital powerhouse with Getfused

The New England Patriots, a highly successful NFL franchise, faced significant challenges with their digital infrastructure as their content volume and fan engagement grew. Their eCommerce system could not handle championship-level traffic spikes, and they required a platform capable of managing massive, real-time content delivery. They partnered with Getfused for eCommerce development, a custom content management system (CMS), and loyalty platform development to build a high-performance digital strategy.

Getfused created custom, scalable platforms including a robust eCommerce site (ProShop.Patriots.com), a dynamic CMS for patriots.com, and the integrated Patriots 365 loyalty program. This solution successfully handled traffic surges during six Super Bowl victories and provided fans with advanced engagement tools. The results included a 20-year partnership, over six completed projects, and the establishment of one of the most robust digital operations in professional sports. Getfused enabled the Patriots' digital experience to match their on-field excellence.

New England Patriots