Case Study: Liberty Bay Credit Union achieves digital-first growth with Getfused

Liberty Bay Credit Union boosts clicks to call 320% with Getfused

Liberty Bay Credit Union, a Massachusetts-based financial institution, sought a partner to help them adopt a digital-first marketing approach while maintaining their presence across in-branch, print, and community channels. Their challenge was to balance brand awareness with conversion-driven campaigns that delivered measurable ROI. They engaged Getfused for comprehensive marketing strategy and services.

Getfused implemented a full-funnel strategy, creating and executing cohesive campaigns across digital, print, and in-branch channels. This solution blended awareness-building with conversion-focused initiatives, all tied to measurable outcomes like online account openings. The results for Liberty Bay Credit Union included a 320% increase in clicks-to-call from paid campaigns, with paid efforts driving 86.6% of new product pageviews. Getfused delivered a measurable impact over their six-year partnership.

Liberty Bay Credit Union