Case Study: Legal Sea Foods boosts reservations and loyalty with Getfused

Legal Sea Foods boosts website-driven reservations 23.4% with Getfused

Legal Sea Foods, a renowned New England restaurant group, needed to evolve its digital and brand presence to support its expansion while maintaining its heritage and credibility. The challenge was to modernize the customer experience across campaigns, online ordering, and gift card programs. They partnered with vendor Getfused for services including web design, branding, and marketing strategy.

Getfused implemented a long-term solution involving strategic brand work, multiple website redesigns, and e-commerce support. This balanced storytelling with seamless online functionality for reservations and ordering. The partnership resulted in a 23.4% increase in website-driven restaurant reservations and a 22.5% increase in loyalty accounts. Getfused helped Legal Sea Foods remain competitive and grow its digital presence over their 20+ year partnership.

Legal Sea Foods