Case Study: Prophecy News Watch grows active clickers with GetEmails

Prophecy News Watch grows an active audience with GetEmails

Prophecy News Watch, a conservative digital media and ecommerce brand, wanted to grow its email audience more cost-effectively and increase the number of active clickers who would return to its site and convert. The company was looking for a better way to build engagement than its existing social media channels, and partnered with GetEmails using its Identity Resolution solution.

GetEmails was implemented in under 60 seconds and began adding around 750 new email-based retargeting subscribers per day to Prophecy News Watch’s list. After 60 days, the company had received 45,000 emails, with 20,000 openers (45%) and 11,000 active clickers (25%), while also reporting 80% savings versus its next-best traffic source. GetEmails helped Prophecy News Watch boost open rates by 45% and click rates by 25%.

Prophecy News Watch