Case Study: Marin Magazine cuts subscriber costs by 85% with GetEmails

Marin Magazine fights attrition by cutting cost-per-subscriber by 85%.

Marin Magazine, a lifestyle publisher in the publishing industry, was facing chronic email list attrition and needed a more cost-efficient way to grow its audience reach than the $1.50+ per subscriber it was paying through social media and other marketing channels. The company turned to GetEmails for identity resolution to find a more affordable source of engaged subscribers.

Marin Magazine installed the GetEmails script across its website and began collecting about 75 to 115 engaged contacts per day, which were added to its mailing list through an automated welcome email. With GetEmails, Marin Magazine achieved a 23% open rate, a +12% click rate, and a +12% revenue lift, while reducing cost-per-subscriber by 85% and getting engaged emails at 15% or less of the cost of other sources.

Marin Magazine