Case Study: Insanely Good Recipes achieves 6x Email List Growth with GetEmails

Insanely Good Recipes gets Insanely Good List Growth with GetEmails

Insanely Good Recipes, a publishing-focused recipe blog run by Kim Roach, wanted to grow its addressable email list as quickly as possible to increase traffic, ad revenue, and the overall value of the site. The challenge was to accelerate subscriber growth while keeping acquisition costs lower than its existing channels.

GetEmails solved this by using its Identity Resolution solution, which Kim installed sitewide with a one-click ConvertKit integration. With GetEmails, Insanely Good Recipes increased list growth from about 100 emails per day to 600–800, achieved a 6x lift in list growth, and saw measurable engagement gains of +24% open rate and +12% click rate.

Insanely Good Recipes