Case Study: Freida Rothman achieves 10x ROI on Black Friday with GetEmails

Freida Rothman - Customer Case Study

Freida Rothman, a Brooklyn-based ecommerce fashion brand, wanted to increase Black Friday sales by growing its email list ahead of the holiday. To support this goal, the team turned to GetEmails and its Identity Resolution solution to capture and convert more leads.

GetEmails was installed on the site in under a minute and connected directly to Mailchimp, sending contacts into the brand’s existing welcome series. The campaign delivered a 10x ROI on Black Friday, 85% CPC savings versus social ads, and a 12% click rate lift; GetEmails leads were 3x cheaper than Facebook and Instagram leads, and 100% of Black Friday sales from lead generation were attributed to GetEmails records.

Freida Rothman