Case Study: CARIUMA Achieves 13.1x ROI and Grows First-Party Data with GetEmails

CARIUMA drives 20% of their revenue with GetEmails

CARIUMA, an ecommerce fashion sneaker brand, wanted to unlock a new high-ROI revenue channel while quickly building a larger owned first-party data asset. To support that goal, they partnered with GetEmails and used its Identity Resolution solution.

GetEmails helped CARIUMA set up browse, product, and cart abandonment flows through a 1-click Klaviyo integration, while also feeding data into Facebook and Google custom audiences. The result was a 13.1x ROI, 23% open rates, and a 12% click rate, with CARIUMA driving 20% of revenue through GetEmails and rapidly growing its first-party database.

Cariuma

Felipe Arajuo

Chief Digital Officer