Case Study: Large US Fintech Company saves $1.1M in Google Search Ads wastage with GetCrux

How GetCrux saved $1.1M in Google Search Ads wastage for a US fintech giant!

The customer, a large US fintech company, came to GetCrux with a unique challenge: to reduce significant wastage within its Google Search Ads spend. Despite strong overall performance, an analysis revealed that 14% of its $8 million search ad budget, amounting to $1.1 million, was being lost on irrelevant search terms, missed high-intent keywords, and unoptimized bids.

GetCrux implemented its AI agent to automate the analysis of millions of search queries. The solution identified thousands of terms to add as negatives, uncovered new high-intent keywords to target, and provided specific bid optimization suggestions. For the customer, this process directly addressed the $1.1 million in annual wastage. A broader analysis across GetCrux's platform also found that an average of 11% of Google Search ad spend is similarly wasted, highlighting the widespread impact of its solution.