Case Study: THG Ingenuity accelerates AI adoption with Unbound AI

THG Ingenuity scales AI governance across 228+ client stores with Unbound

THG Ingenuity, a large e-commerce technology provider, wanted to aggressively adopt AI tools like Claude Code across its global workforce but faced a significant "measurement gap." Their challenge was a lack of visibility into who was using AI, how efficiently it was being used, and how to manage costs, which prevented them from scaling confidently. They turned to the vendor Unbound and its AI governance solution to address this.

By implementing Unbound AI as a centralized governance plane, THG Ingenuity gained deep usage analytics, cost attribution, and secure routing for all AI traffic. This allowed their security team to become enablers rather than gatekeepers. The results included the ability to confidently scale AI access to hundreds of users across technical and non-technical functions, with full visibility into usage patterns and token consumption to optimize efficiency.

THG Ingenuity