Case Study: Wonderlic achieves a one-week personalized website content launch with Get Smart Content

Wonderlic Inc. launches personalized content on its website in just one week

Wonderlic, Inc., a 75-year-old provider of assessments and surveys that has delivered over 200 million instruments to more than 75,000 organizations, needed to address two very different audiences with distinct buying journeys. For the launch of Wonscore—a new SaaS product for small businesses—the marketing team had to present the solution to the right prospects, manage expectations for larger buyers, and ensure MQLs passed to sales were good fits.

Wonderlic implemented a Demandbase/Get Smart Content solution to segment traffic by firmographics, key accounts and U.S. location, then serve dynamic, personalized website content. With an out-of-the-box Demandbase connection and Customer Success support, the campaign was live in five days (vs. months with previous tools), drove effective targeting and MQL quality, and unlocked plans to expand personalization across many more scenarios.

Wonderlic

Kevin Quinn

Internet Marketing Director