Case Study: Tupelo Convention and Visitors Bureau boosts engagement (35% more pages, 75% longer visits, 50% lower bounce) with Get Smart Content

Tupelo - Customer Case Study

The Tupelo Convention & Visitors Bureau, home of Elvis Presley, needed a better way to speak to a diverse audience—local residents, six-hour drive markets, and Elvis fans both domestic and international—after research showed weak engagement from key fly markets like California, New York, Dallas and Knoxville. Director of Marketing Kylie Boring wanted a data-driven, flexible personalization solution to present the right message to each visitor and boost on-site engagement.

Using Get Smart Content’s platform, Tupelo launched geolocation-based messaging, tailored headlines and quick A/B tests with Google Analytics integration to track impact. Visitors who saw Smart Content viewed 35% more pages (3.38 vs 2.5), spent 75% more time on site (2:59 vs 1:42) and experienced a 50% lower bounce rate (32% vs 64%); the CVB now plans targeted pop-ups, flash sales and further personalization to drive conversions and overnight stays.

Tupelo

Kylie Boring

Director of Marketing