Case Study: Rockwell Automation achieves a 20% increase in employee engagement with Get Smart Content

Rockwell Automation launches personalized content on its intranet, resulting in a 20% increase in employee engagement

Rockwell Automation, a multi‑billion dollar industrial automation company with 22,000 employees in 80 countries, needed to align its global workforce behind its vision, The Connected Enterprise. The Internal Communications and Engagement team faced the challenge of cutting through competing demands on employees’ time and addressing diverse learning preferences so staff would absorb, adopt and share new messaging.

The team launched a personalized intranet campaign using Eloqua email automation and Get Smart Content dynamic personalization, segmenting employees (subscribed vs. unsubscribed), delivering multi‑format content and tracking engagement to build tailored learner journeys. The program drove a 20% increase in employee engagement, secured subscriptions from 20% of employees, generated 150 referrals and achieved global alignment on the company message.

Rockwell Automation

Tressa Knutson Bruggink

Internal Communications and Engagement Director