Case Study: The Secret Garden boosts bookings and cuts cancellations with Slick

The Secret Garden - Customer Case Study

The Secret Garden, a Leicester hair salon, needed to move away from a paper diary and chaotic manual bookings as it grew into a new business. Co-owners George and Darren were losing time to ringing clients, re-arranging appointments, and double bookings, while also needing to keep finances tight and deliver a seamless client experience. They turned to Slick’s salon booking and management software after it was recommended by L’Oréal.

Slick implemented online booking, appointment reminders, client messaging, and SMS review requests, with free training and setup support to make the transition easy. The salon saw fewer cancellations, stronger reviews, and more time back for the team, with the business reporting an extra £2.5k a month in revenue and an 80% rebooking rate. The Secret Garden also said Slick helped bookings come in without effort and improved their reputation significantly.

The Secret Garden

George Waterfield

Co-Owner