Case Study: MCR achieves $3.4M in parking revenue and $2.5M in incremental NOI with Ocra

MCR Generates $3.4m in Gross Sales & $2.5m in Incremental NOI in Partnership With Ocra

MCR, the third-largest hotel owner-operator in the United States, partnered with Ocra to address the challenge of maximizing revenue from underutilized parking assets at its properties. The hotelier sought to generate ancillary income from its parking facilities without diverting labor or focus from its core hotel guest business.

Ocra implemented its centralized parking demand channel management software and its sophisticated Ocra CoPilot yield management service. This data-driven solution enabled MCR to sell parking to non-guests with no operational disruption. As a result, MCR generated an additional $3.4 million in gross sales and $2.5 million in incremental NOI, leading to a significant expansion of the partnership and an equity investment in Ocra by MCR.

MCR

Tyler Morse

Chairman & CEO