Case Study: MCR achieves $2.5M in incremental NOI with Ocra parking revenue management

MCR generates $3.4M in annual parking revenue with Ocra

MCR, a major hotel owner-operator, sought to increase its net operating income by monetizing unused parking inventory at its properties. The company partnered with vendor Ocra, initially piloting its software suite for parking demand channel management.

Ocra implemented its data-driven software and later its more sophisticated Ocra CoPilot service to sell the hotel's extra parking spaces through online parking marketplaces. As a result of this solution, MCR generated an additional $3.4 million in annual parking revenue and $2.5 million in incremental NOI, leading to a significant expansion of its partnership with Ocra across more than twenty hotel locations.

MCR