Case Study: Reading Horizons Achieves Seamless Lead Capture and 10+ Hours Saved Weekly with Mobly

Reading Horizons saves 10+ hours a week with Mobly

Reading Horizons, an education company founded in 1984, faced significant challenges with its event lead capture process before using Mobly. Their sales representatives used a variety of inconsistent methods, such as badge scanners and notebooks, which resulted in lost leads, missed follow-up opportunities, and a complete lack of visibility for the marketing team. This disjointed system made it impossible to measure event ROI effectively.

Mobly provided a mobile lead capture solution that integrated directly with Salesforce, bringing structure and transparency. The platform allowed reps to scan, tag, and enrich lead information in real-time across all event types. As a result of implementing Mobly, Reading Horizons now captures leads from 100% of its events, saving over 40 representatives more than 10 hours per week on manual data entry. This has provided clear event ROI, faster sales follow-up, and empowered more strategic planning.

Reading Horizons