Case Study: SnackMagic strengthens customer centricity with personalized nonprofit donations from Change

SnackMagic adds 100 nonprofit donation options with Change

SnackMagic, a snack delivery service, wanted to expand its offerings to allow users to easily support charitable causes, aligning with a surge in post-pandemic giving. Their challenge was to seamlessly integrate a way for gift senders to donate to nonprofits as part of the gifting process. To achieve this, they partnered with the vendor Change.

Change implemented a solution that let SnackMagic senders choose a donation to one of 100 nonprofits with every gift box. This allowed senders to create more meaningful, mission-driven gifts. The integration managed by Change also handled all licensing for nonprofit logos, making the process seamless. As a result, SnackMagic strengthened customer connections by pioneering a new era of personalized corporate and peer-to-peer gifting.

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