Case Study: Lokai increases retention with Change

Lokai increases retention by 23% with Change

Lokai, a socially responsible retail brand, sought to deepen customer loyalty by enhancing its Balance Club loyalty program. Their challenge was to create a more personalized experience that would allow members to choose which nonprofit organizations would benefit from their purchases. To achieve this, they partnered with Change to implement a streamlined donation solution.

Using Change's easy-to-implement API, Lokai integrated a system that lets members select a nonprofit from 1.3 million options to receive 10% of their purchase amount. This solution, handled by Change, managed all regulatory burdens. The results were significant: over a five-month period, Lokai saw a 23% increase in retention, a 30% reduction in churn, and a 42% boost in customer lifetime value, demonstrating the powerful impact of personalized charitable giving.

Lokai