Case Study: Nas Daily grows its Russian YouTube channel 35% with BLEND

Nas Daily grows Russian YouTube channel 35% with BLEND

Nas Daily, a social media channel owned by Nuseir Yassin with 60 million followers, sought to expand its global reach by localizing content for a new target market. The challenge was to implement a multi-faceted localization strategy, including dubbing and subtitling, for its Russian-speaking audience to make content more accessible and engaging.

BLEND provided a comprehensive video localization solution, delivering professionally edited voice recordings and accurate subtitle files. By partnering with BLEND for script localization, voice dubbing, and subtitling services, Nas Daily grew its Russian YouTube channel by approximately 35%, increasing its audience to 1.1 million followers. BLEND continues to handle about 20 videos per month for this expansion.

Nas Daily