GES
172 Case Studies
Case Study: Tropical Smoothie Cafe brings its Cafe of the Future to life with GES
A GES Case Study
Tropical Smoothie Cafe brings the Cafe of the Future to 850 attendees with GES
Tropical Smoothie Cafe wanted to launch its new "Cafe of the Future" kitchen model at its 2025 convention and needed to create an engaging, hands-on experience for its franchisees. The challenge was to move beyond simply talking about the new concept and instead bring it to life visually to evoke brand loyalty. They partnered with their longtime event vendor, GES, to achieve this goal.
GES designed an immersive walkthrough experience by transforming 2D store renderings into a physical reality. The solution involved using fabric-covered structures and actual cafe fixtures to create a striking visual display that allowed attendees to experience the new kitchen. As a result, GES successfully turned the café's colors and concept into an interactive experience for the 850 attendees, making the future of the brand tangible.
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