Case Study: SEMICON West achieves sold-out growth with GES

SEMICON West doubles show footprint with GES and draws 10,000 attendees

SEMICON West, a major global electronics industry trade show, faced the strategic challenge of doubling its exhibition footprint at San Francisco's Moscone Center. To support this ambitious growth and elevate the experience for attendees and exhibitors, they transitioned to a new official services provider, GES.

By applying a Design Thinking process and leveraging deep industry insights, GES collaborated with SEMICON West to reimagine the event layout. This solution created a more immersive and intuitive show floor, which resulted in a completely sold-out exhibition. The 2024 event attracted 10,000 attendees and over 500 exhibitors across 140,000 net square feet, setting a new industry benchmark for success.

SEMICON West