GES
172 Case Studies
Case Study: National Mining Association achieves greater attendee engagement with NMA TV from GES
A GES Case Study
National Mining Association launches NMA TV in 2 weeks with GES
The National Mining Association (NMA) faced the challenge of enhancing its MINExpo trade show experience during major facility construction at the Las Vegas Convention Center. Their goal was to introduce new features for a modern audience, specifically a dedicated space for highly visible live interviews and on-site video production. To overcome this obstacle, NMA partnered with vendor GES to develop a creative solution.
GES designed and executed a broadcast studio called NMA TV in the West Hall lobby. The solution provided an ideal filming layout with proper lighting, soundproofing for interviews, and seamless integration with a large, fixed LED screen. This created a bustling hub that drew live audiences for daily content, including interviews with industry leaders and live-streamed show recaps. The NMA's Senior Vice President of Communications stated that GES's execution was a "next-level game-changer" for the show, successfully delivering dynamic content for all attendees to experience.
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