Case Study: IMEX Group achieves record-breaking attendance and productivity with GES

Imex Group drives 15,500-attendee growth with GES

The Imex Group, a global leader in the events industry, partnered with vendor GES to address the challenge of maximizing productivity and creating a more dynamic, engaging environment for attendees at its IMEX America trade show. The goal was to intentionally redesign the show layout to better facilitate business, creativity, and meaningful connections.

GES implemented a comprehensive strategic redesign of the show floor at Mandalay Bay Convention Center to prioritize energy, flow, and accessibility. The solution resulted in extraordinary impact, including record-breaking attendance of 15,500 attendees and more than 86,000 prescheduled meetings, underscoring the event's significant business value.

Imex Group