Case Study: IDDBA streamlines cold storage operations with GES

IDDBA meets 15% higher cold storage demand with GES

The International Dairy Deli Bakery Association (IDDBA) faced a significant challenge when cold storage requests for their premier food industry show in Houston increased by nearly 15% year-over-year. They partnered with longtime vendor GES to meet this demand, enhance technology, and guarantee all exhibitors affordable access to temperature-controlled storage.

GES implemented a streamlined cold storage solution featuring a four-part labeling process and a proprietary tracking software application called FROSTI. This approach ensured precise handling for 635 cold storage skids, 40 refrigerated containers, and 22 trailers serving 860 exhibitors. The solution from GES not only met the increased demand but also created operational and billing efficiencies while improving attendee safety.

International Dairy Deli Bakery Association (iddba)