Case Study: Global Pet Expo creates an immersive trade show experience with GES

Global Pet Expo elevates show design with GES’s 135+ years of creative expertise

Global Pet Expo, organized by the American Pet Products Association (APPA), faced the challenge of creating a multi-sensory, immersive trade show destination that matched its reputation for innovation in a new events landscape. The goal was to elevate the attendee experience and generate excitement from the moment visitors arrived. They partnered with vendor GES and its creative design services to achieve this vision.

GES implemented a solution that began by creating energy before attendees even entered the show floor, featuring a grand entrance with large, vibrant signage, lights, and sounds. The design included a welcoming lounge, an innovative theater, and striking inflatable elements. The result was an overwhelmingly positive response, with the initial excitement radiating throughout the event. The APPA team reported that GES did a great job executing their vision, successfully working through new staff and new expectations to create a captivating and social-worthy experience.

Global Pet Expo