Case Study: Global Pet Expo achieves a sold-out immersive trade show experience with GES

Global Pet Expo creates an immersive trade show for 18,000 attendees with GES

Global Pet Expo, the pet industry's premier event hosted by APPA and PIDA, faced the challenge of transforming their annual trade show into a more immersive and innovative experience. They tasked their long-time vendor, GES, with redesigning the event to expand the product showcase and create visually stunning entrances that would captivate attendees before they even entered the show floor.

GES designed a multi-sensory journey for the event, beginning with large-scale pet installations at the entrance and creating new immersive specialty areas inside. The solution implemented by GES was a major success, resulting in a completely sold-out show floor. The event featured over 1,000 exhibitors across 351,000 square feet and was attended by more than 18,000 people, setting a new benchmark for an immersive trade show experience.

Global Pet Expo