Case Study: Association for Advancing Automation (A3) transforms AUTOMATE theater spaces with GES

Association for Advancing Automation modernizes 2 theaters with GES

The Association for Advancing Automation (A3) sought a partner to modernize the theater spaces and main entrance for their AUTOMATE 2024 event. Their challenge was to update the look of these areas to create a more immersive and modern feel, address sound issues within the theaters, and significantly boost sponsor visibility. They partnered with vendor GES to achieve this transformation.

GES implemented a unique design solution using smoked Plexi covered with mesh fabric and 16-foot AMP walls to create the modern theaters, which mitigated sound challenges and created a curiosity factor. They also crafted a new, immersive entrance using lighting, 3D logos, and vibrant signage. The results were stunning; A3 reported that GES hit all marks on looks, sound, and sponsorship callouts. The new entrance became a highly photogenic spot that generated palpable energy and significantly enhanced the overall attendee experience.

Association for Advancing Automation (A3)