Case Study: Micropump improves digital product discovery and distributor support with Germinate

Micropump powers omnichannel digital transformation with Germinate and reaches the International Space Station

Micropump, a manufacturer of precision pumps and drives, faced the challenge of making its often-invisible products stand out online. Their website did not effectively communicate their value, and critical product data was hard for distributors and engineers to parse and use. To address this, Micropump partnered with Germinate for a digital transformation initiative.

Germinate redeveloped the Micropump.com website and portal using a StoryBrand framework to shift the messaging focus onto the customer. The solution included a new central product database, a custom distributor portal, and tools to help with project planning and design specifications. This reflowed digital presence allows Micropump to effectively tell its story and provide next-level value to its channel partners, who can now easily access the wide variety of information needed to make a purchase.

Micropump