Case Study: Autodesk transforms customer use cases into a public-facing Solution Adoption Advisor with Germinate

Autodesk turns 10 years of customer data into a public-facing advisor with Germinate

Autodesk, a 42-year-old tech company, possessed a valuable internal database of customer use cases and its Outcomes Framework data, but this resource was inaccessible, hard to navigate, and lacked visualization. This made it difficult for customers to unlock its insights to improve their processes and bottom line. The software vendor Germinate was engaged to help transform this data into a powerful tool.

Germinate developed the Solution Adoption Advisor, a modern web portal featuring infinite scroll interfaces and integrations with systems like Airtable and Contentful. This solution allowed customers to visually explore the framework and build plans to improve their businesses. The project was a significant success, evolving from an internal tool to a public-facing Autodesk property that was featured on the main stage at the company's annual conference.

Autodesk