Case Study: Southern Wine & Spirits (SWS) achieves optimized nationwide routing, reduced idling and improved driver safety with Geotab

Southern Wine & Spirits of America, Inc. - Customer Case Study

Southern Wine & Spirits of America is a national wine, spirits and beer wholesaler based in Miami with a 2,200-vehicle fleet operating across 35 states and serving 187,000 customers. Complex, state-specific alcohol laws, highly variable daily orders from a 13,000-SKU inventory, and constantly changing routes and stop patterns made it difficult to schedule productive routes, control costs and maintain high customer service levels.

By deploying Geotab telematics tightly integrated with their routing software, Southern gained minute-by-minute visibility into stop times, drive times and vehicle behavior. That transparency let them optimize routes (adding stops or using fewer trucks), cut idling, monitor speeding and seatbelt use for safety, analyze fuel use and reduce product damage from hard stops—deliverables that improved efficiency, customer communication and delivered a measurable ROI.

Southern Wine & Spirits(SWS)

Larry Sullivan

Vice President