Case Study: Royal Borough of Windsor and Maidenhead achieves improved driver safety and 14% better fuel efficiency with Geotab

Setting the Standard in Driver Safety and Sustainability

The Royal Borough of Windsor and Maidenhead, a local-authority fleet based in Maidenhead, UK, manages 13 BMW MINI pool cars to reduce grey‑fleet costs and support its AlphaCity car‑sharing program. Focused on setting the standard in driver safety and sustainability, the Council sought an affordable, easy‑to‑use telematics solution to reduce speeding, driving infringements and fuel use.

They selected Geotab’s plug‑and‑play GO device and MyGeotab platform for fast installation, intuitive reporting and strong reseller support; engine‑fault alerts and online tools enabled proactive maintenance and better decision‑making. Within a year the fleet improved average fuel consumption from 35 mpg to 40 mpg (a 14% gain), recorded no accidents, saw fewer unauthorized journeys and infringements, reduced emissions, and increased vehicle availability.

Royal Borough of Windsor and Maidenhead

Mark Green

Fleet Manager