Case Study: PepsiCo Turkey improves fleet safety and reduces collisions with Geotab

PepsiCo TR instills fleet safety at the heart of its operations with Geotab

PepsiCo Turkey, part of PepsiCo, partnered with Geotab to improve fleet safety and support its “Beyond Zero” vision of eliminating injuries. The company needed better insight into driver behavior and a fleet management solution to monitor risk, coach drivers, and strengthen its safety culture.

Using MyGeotab and Geotab GO9 telematics devices, Geotab provided near real-time safety data, driver scorecards, alerts, and reporting to build personalized risk profiles and power PepsiCo TR’s BETTER DRIVE coaching program. The results included a 93% reduction in high-risk driver ratios and a 70% reduction in collisions, along with better visibility into speeding, seat belt use, and other safety KPIs.

PepsiCo

Deniz Tuna

Sales and Fleet Health And Safety Manager