Case Study: Grupo Crío achieves zero accidents and 13% fuel savings with Geotab

Grupo Crío - Customer Case Study

Grupo Crío is a poultry producer in southeastern México with a mixed fleet of 500 vehicles that prioritizes driver and fleet safety. After relying on a GPS‑only tracker, the company selected Geotab for richer telematics and diagnostics to monitor driving habits, detect engine issues, support proactive maintenance, and optimize resource use.

Grupo Crío installed Geotab GO7 devices in 130 vehicles and launched a weighted, score‑based bonus program tied to metrics like harsh acceleration, braking, cornering, speeding, seat‑belt use and hours worked; scores guide individual coaching and affect pay. The program delivered quick ROI (amortized in seven months), nearly 100% of drivers now earn the safe‑driving bonus (up from 30%), the fleet has recorded zero accidents, fuel costs fell by 13%, and absenteeism and turnover have declined—plans are underway to equip the entire fleet.

Grupo Crío

Luis Enrique Gonzalez

Fleet Manager